EXECUTIVE SUMMARY. The sample is attached and the doc is below:
Overview (50-75 words)
Statement of your Company and the product/service.
What are you all about? How did you get started or why were you formed?
Minimal information (1-2 sentences max) on each of the main points of your Section 1, Environmental Analysis.
The Problem (25-50 words)
What problem will your company solve, or what opportunity will it address?
The Solution (25-50 words)
Explain your product/service solution to the Problem/Opportunity named above.
Why is it a good solution?
Target Market (25-50 words)
Who are the customers you are targeting (the ones who have the problem you identified above and will appreciate the solution you identified above)?
Keys to Success (50-100 words)
What will be your Mode of Entry (MOE)(i.e. acquisition, joint venture, hiring an Export Marketing Company or Export Agent)?
How will you address “Promotion” – how will you reach your targeted group, including how will you initially promote your product/service?
How will you address “Place” – that is, how will your product/service be made available to your market (i.e. at Walmart or through Electronics Distributors or Automobile Dealers or Amazon or other online sources). This is your Channel Strategy.
Steps Forward (25-50 words)
What’s next for your business?
Opportunities for Investment/Partnership/Support (25-50 words)
Define what you want your reader to do. ProjectCheckpoint2